Ekulf, a leading company in oral and dental hygiene products, takes Hasko Invest as a new owner partner

Hasko Invest AB acquires a majority of the shares in Ekulf. The current CEO and owner, Niclas Brönner, will remain as a minority shareholder and will continue to lead the company as CEO after the transaction.

Since its foundation in 1969, Ekulf has offered the market high-quality oral care products with a focus on quality, affordability and environmental responsibility. The company has become known for its wide and unique range of products, which are sold in the Nordic countries through pharmacies, wholesalers, dentistry and its own webshop. Turnover in the last financial year reached an impressive 74 million SEK, with an average growth of 10 percent per year over the past three years.

Comment from Ekulf's CEO Niclas Brönner:
“For over 50 years, we have strived to deliver high quality products to our customers. Our success can be attributed to our tireless pursuit of developing environmentally friendly and affordable products, a dedicated team, as well as strong partnerships with both suppliers and customers. We are confident that our cooperation with Hasko Invest will strengthen our offer and broaden our customer base even further.”

Comment from Hasko Invest CEO Joakim Tengzelius:
“We are very impressed with Ekulf's strong market position and its long and fine history as its own brand. Niclas, Ann and their associates have built and managed this legacy very well, resulting in satisfied and returning customers. We look forward to supporting Niclas and the team with a high level of commitment and continued expansion in the Nordic region together with existing and new partners.”‍

About Ekulf

Ekulf was founded in 1969 and sells oral and dental hygiene products to pharmacies, wholesalers, dental care and consumers in the Nordic region. The company has 10 employees with headquarters and warehouses in Norrköping. behold www.ekulf.se for more information.‍

About Hasko Invest

Hasko Invest was founded in 2021 and invests in growing, profitable and qualified product and service companies in Sweden. The vision is to be the obvious choice for entrepreneurs and entrepreneurs looking for a long-term ownership partner. The company is based in Stockholm. behold https://www.hasko.com/ for more information.