Hasko Invest new owner partner in Flexmassage AB, a leading chain in wellness massage

Hasko Invest AB acquires a majority of the shares in Flexmassage AB. Founder Elin Rydén will remain as a minority shareholder and, together with CEO Patric Rydén, will continue to lead the company operationally after the transaction.

Flexmassage was founded in 2006 with an overarching mission to make people feel better and to reduce sickness absence and stress-related illnesses. The company currently has ten receptions in Västra Götaland, both in-house and through franchises. Two new clinics are due to open shortly and there are plans for further expansion in Sweden thereafter. Despite the pandemic, demand has increased and 85,000 treatments were carried out in 2021, an increase of 50 percent compared to 2019. Turnover in 2021 amounted to SEK 38 million and the company has grown by about 30 percent on average over the past four years. Adjusted operating profit (EBITA) for 2021 was approximately SEK 6 million, which corresponds to profitability of over 15 percent.

Comment from Flexmassage founder Elin Rydén:
“Our concept is simple. We offer a massage concept at all receptions where our customers receive the same high quality regardless of which reception or masseur they visit. In addition, we have high availability and generous opening hours. We have now established a scalable concept for continued expansion and think it will be great fun to build a leading wellness massage chain together with Hasko.”

Comment from Hasko Invest CEO Joakim Tengzelius: “Since the beginning Elin and Patric have shown what drive and commitment they have as entrepreneurs! Their massage concept is highly appreciated among customers, who quickly become faithful and recurring. We look forward to supporting Elin, Patric and the rest of the staff at Flexmassage in their journey to becoming a leading national player.”
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About Flexmassage

Flexmassage was founded in 2006 and offers wellness massages at ten clinics in western Sweden, both in-house and through franchises. The company has both private and corporate clients. Sales to private customers are made through employers' benefit portals, own website and drop in. The company currently employs over 100 employees. behold www.flexmassage.se for more information.

About Hasko Invest

Hasko Invest was founded in 2021 and invests in growing and profitable medium-sized Swedish companies. The vision is to be the obvious choice for entrepreneurs and entrepreneurs looking for a long-term ownership partner. The company is based in Stockholm. The company is based in Stockholm. behold https://www.hasko.com/ for more information.