Speeding welcomes Hasko Invest as new ownership partner to accelerate international growth
Since launching its e-commerce business in 2015, Speeding has successfully established itself as a leading player in the motorsport industry, specialising in the development and sale of performance-enhancing accessories. With their sights set on continuing international expansion, founders Robert and Tobias have decided to welcome Hasko Invest as a new ownership partner.
Hasko Invest AB has acquired a majority stake in Speeding, while the founders remain significant minority shareholders and continue to lead the company operationally after the transaction.
Speeding offers a comprehensive “one-stop shop” for motorsport enthusiasts, with a wide range of both leading external brands and innovative products under its own brands. In the last financial year, sales grew by 40% to SEK 96 million, with an operating profit (EBITA) of SEK 18.2 million. The company has approximately 50% of its sales in the Nordic region and the remaining sales in Europe and the United States.
Comment from Speeding co-founder and CEO Robert Celander:
“Our overall goal is to become Europe's leading motorsport department store. In order to realize this vision, we chose to bring in Hasko Invest as our new ownership partner. Their experience from similar growth journeys and previous successful investments in our industry were decisive factors in our decision. We are committed to continuing to deliver exceptional service and to exceeding customer expectations. This commitment to our customers is not only a linchpin of our current success, but also key to sustaining and accelerating our growth going forward.
Comment from Hasko Invest CEO Joakim Tengzelius:
“We are deeply impressed with Robert, Tobias and the whole team at Speeding. Their commitment to product quality, ease of use and customer service has created a strong company with loyal and repeat customers. We look forward to contributing to Speeding's continued growth, with the same customer-centric focus that has been the mainstay of the company's success.
About Speeding
Speeding develops and sells performance-enhancing automotive accessories under its own brand as well as from established external brands to a global customer base. Sales are primarily made directly to consumers through their own e-commerce but also to dealers and car mechanics. The company has twelve employees and is based in Borås. behold www.speeding.nu for more information.
About Hasko Invest
Hasko Invest was founded in 2021 and invests in growing, profitable and qualified product and service companies in Sweden. The vision is to be the obvious choice for entrepreneurs and entrepreneurs looking for a long-term ownership partner. The company is based in Stockholm. behold https://www.hasko.com/ for more information.
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